Rich heritage food storytelling — weaving decades of culinary tradition into a modern visual language that honors the legacy.
The existing brand presence felt too modern and lost the heritage feel. Social media lacked consistency and the visual language didn't communicate the authentic cultural positioning the brand deserved. We needed to bridge that gap without losing authenticity.
Heritage is not nostalgia — it's a living story. Every design should taste as rich as the food itself.
Design Philosophy — Pista House
We developed a visual system rooted in deep greens, warm golds, and textured backgrounds, and typographic hierarchy. Every element serves a purpose — nothing is decorative, everything communicates.
The palette draws from natural materials: pistachio greens, saffron golds, and rich wood. Typography pairs a refined serif for headlines with a clean sans-serif for body text.
A complete Instagram grid system with feed posts, carousels, and story templates — all sharing the same typographic rhythm and color language. Designed for appetizing consistency across all platforms.
Extended the visual language to menu design, packaging, festival campaigns, and promotional banners. Every customer touchpoint reinforces the authentic heritage positioning.
Playfair Display for editorial headlines paired with Outfit for clean body text. Weight contrasts create clear visual hierarchy.
8px base grid with generous margins. Whitespace is treated as a design element — every gap is intentional.
A 5-color palette grounded in cultural depth. Deep greens and ceremonial golds create authentic heritage without looking dated.
Post engagement rates surged within the first month of launching the new visual direction.
Unified visual identity created a recognizable, premium brand presence across all touchpoints.
Instagram profile visits increased significantly, driving more discovery and brand awareness.
Every project is a chance to create something that matters.