Social Media Design

Dravida Utkala Banga

Heritage social media for Hyderabad's authentic Odishan & Bengali restaurant — cultural storytelling, regional flavors, and signature dish showcases that build pride and discovery around a unique dining experience.

Food & CultureIndustry
InstagramPlatforms
Posts, Stories, CampaignsScope

About This Project

What is Dravida Utkala Banga (DUB)?

Dravida Utkala Banga, known as DUB, is Hyderabad's authentic restaurant celebrating the rich culinary traditions of Odisha and West Bengal. The restaurant brings regional Indian heritage cuisine — including Odishan seafood preparations and traditional Bengali dishes — to Hyderabad's dining scene.

What was the social media strategy for DUB?

The design focused on cultural heritage storytelling — showcasing signature regional dishes, food traditions, and the restaurant's unique identity as a gateway to authentic Odishan and Bengali cuisine in Hyderabad. Content was crafted to build discovery and pride around a distinctive dining experience.

Which social media platforms were used?

Creatives were designed for Instagram including feed posts, stories, and campaign carousels — all crafted to drive awareness and footfall for DUB's unique regional cuisine offering in Hyderabad.

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