Social media for a Bengaluru-based digital grocery marketplace. Clean category visuals, product showcases, and user-centric content bridging quality suppliers with daily household needs on Instagram.



















































































































Odyana is a Bengaluru-based digital grocery marketplace that connects quality suppliers with consumers seeking fresh, reliable daily household essentials. The platform focuses on a user-centric experience — bringing a curated selection of grocery categories directly to customers' doorsteps.
The strategy focused on clean, appetizing product visuals and category showcases — building appetite for the app, driving first-time downloads, and communicating the freshness and convenience of Odyana's marketplace through Instagram-friendly D2C content.
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